Category Portfolios

“Arabic First” Communications

There is a great fear among leaders across the Arab region that the language is at risk of becoming irrelevant.  And as language goes, so does the culture. Governments are taking notice and taking action. In 2012, His Highness Sheikh…

Acting with Real Purpose

Recently the UAE established a new UAE Corporate Social Responsibility Fund that raises the bar for companies to adopt more meaningful and purpose-driven social impact initiatives. This move makes a powerful statement that companies share the same expectations and responsibilities…

Activating Influencers with Impact

The research is clear.  CEOs and C-suite executives have an important role to play in your communication strategy.  The same holds true for government leaders. But the weight their voices carry, and therefore the power of their message is limited.…

The Power of Engaged Employees

It’s well documented that talent recruitment, development and retention is the #1 impediment to sustainable business growth. That’s an even greater strategic imperative in emerging and high-growth markets. Strategic talent management is particularly challenging in markets where highly specialized industry…

Planning Your Google Effect

Does your communications strategy effectively and, more important, purposefully control your search engine footprint? That search engine footprint could be the broad story of your company overall, how you communicate a specific pillar of your strategic narrative or how you…

Sustained Stakeholder Engagement

Public or stakeholder engagement is more than just communications or advocacy. Effective stakeholder engagement increases trust. You can make a measurable impact closing the gap between stakeholder expectations and perceptions of corporate or government performance in areas that have real…

Trusted Government Partners

Our leadership team has worked in close partnership with government leaders in both emerging and growth markets across the GCC, MENA and ASEAN regions.  We know what it takes for government leaders to embrace you as a trusted partner. One…

Purposeful Storytelling

We find the critical interconnection between your business strategy/growth needs and what matters most to key stakeholders and customers. How do you most effectively put yourself in the context of being trusted as a real difference maker? It doesn’t matter…